SoyKitty’s Co-Founders Ashley Hejlik and Lee Kaufman at the Soy Innovation Challenge 2022, highlighting SoyKitty's journey and key moments.

Our Journey in the Soy Innovation Challenge 2022

We’re excited to share some highlights from our incredible journey in the Soy Innovation Challenge 2022. It has been an amazing experience filled with opportunities, connections, and growth. Here are some of the memorable moments:

December: Throwing Our Hat in the Ring

In December, we officially entered the Soy Innovation Challenge, eager to showcase our innovative, eco-friendly cat litter made from soy by-products.

January: Making It to the Second Round

Mid-January brought exciting news—we advanced to the second round of the contest!

February: Becoming a Finalist

By mid-February, we received the thrilling notification that we were one of the four finalists.

March: Networking at the Commodity Classic

March was a whirlwind as we were flown to Orlando for the Commodity Classic, America’s premier agricultural convention and trade show. Here, we had the chance to meet key figures in the soybean industry and share our vision for SoyKitty and discuss our eco-friendly cat litter.

March and April: Connecting with Industry Experts

Throughout March and early April, we connected with some of the most intelligent professionals across various industries, all of whom were willing to help further our startup.

April: Final Pitch at St. Louis Startup Week

In late April, we headed to St. Louis to participate in St. Louis Startup Week and present our final pitch for the Soy Innovation Challenge. It was an incredible experience to be part of such a dynamic and supportive community. Plus getting to pitch for the first time was exhilarating!

May: Building Momentum

Early May has been all about harnessing the momentum we've generated over the last four months to finalize our action plan for bringing our innovative, eco-friendly litter to the U.S. market.

Looking Ahead: Announcement of Winners

The winners of the contest will be announced at the end of May. We are eagerly awaiting the results and excited about what the future holds for SoyKitty.

A Big Thank You

We want to extend our heartfelt gratitude to the sponsors of the competition—The Yield Lab Institute, the United Soybean Board, Solis Agrosciences, and Amazon Web Services (AWS)—for giving us the opportunity to showcase our non-toxic, eco-conscious cat litter product made from soy by-products.

For more information on the Soy Innovation Challenge 2022, please visit The Soy Innovation Challenge Live.

We are thrilled about the future of SoyKitty and look forward to continuing our mission to bring sustainable solutions to the pet industry.

Stay tuned for more updates, and thank you for your continued support!

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